In using your website as the foundation of your book-selling, platform-building initiative, there are several key points to follow. The first three are to make it mobile responsive, remove clutter, and delete slow plugins. That is, to pursue a minimalist design; less is more.
Here are three more website tips:
- Fix Broken Links: Broken links—be it internal links to other pages on your site or external links to other websites— are disrespectful to visitors. At the very least, broken links will frustrate them and at the worst, cause them to leave. Search engines also don’t like broken links. If they find broken links on your site, they will lower your ranking and thereby suggest your site to fewer people. Fortunately, there are programs that can search for and notify you of broken links so you can fix them.
- Implement SEO Best Practices: Books have been written detailing search engine optimization (SEO), so a brief blog post won’t cover everything. But the basics are to use alt tags on your graphics, appropriately include your targeted keywords in your content, consider both people and search engines when writing your titles and include a good description and relevant keywords. Whatever you do, don’t try to game the system, because you will eventually be caught and penalized.
- Keep Your Site Up-To-Date and Regularly Add New Content: Regular visitors (your biggest supporters) and search engines both like to see new content on your site. Keep them happy with regular posts. Also, be sure to remove outdated information so you don’t frustrate visitors.
That’s it for now. Next week, we’ll talk about the importance of capturing email addresses.