As a publisher, I receive all manner of press releases. Some are appropriately targeted and end up in one of my magazines, newsfeeds, or newsletters. Others are close, but slightly miss our focus, while many are seemingly sent to me without forethought or strategy. Here are the headlines that I have received in the past 48 hours; see if you can figure them out:
- Prosodie Interactive Enhances the Max-Route Call Allocation Platform by Adding Ad-Hoc Reporting, Fulfillment and Contact Center Flexibility
- Smucci: Make Your Pets Feel Like Royalty
- Wilson Named to Kaiser Permanente’s Board of Directors
- Confirmit Partners with Plum Voice to Offer Complete Data Collection Platform
- GSA Smartbuy Geospatial Agreements Provide Maximum Taxpayer Value
- Global Telecom & Technology Completes Acquisition of WBS Connect
- FTC Privacy Roundtable Highlights Clash Between Consumer Advocates, Ad Industry
- FCC Counsel Invests in XG Technology
- LG Begins Global Hunt for Live Borderless Experience
- Knowledge Networks Expands in Pharma Research with Acquisition of CMR
- Researchers Announce Medical Breakthrough with Simple, Inexpensive Blood Test for Colon Cancer
- Immune Cell Activity Linked to Worsening COPD
- Hibernia Atlantic Acquires International Broadcast and Media Production Service Provider Mediaxstream
- Isippy Networks Inc. Announces Unlimited Calling to 70+ Countries on iPhone, Android, Windows Mobile, and Symbian Phones
- In Age of ‘Sexting,’ Parents Weigh Options for Blocking Content
- CSD Designated for State of California Disability Equipment Distribution Contract
- U-M-Patented Nanotech Treatment for Cold Sores Gets Major Boost with Glaxosmithkline Licensing Agreement
- About 25 percent of Arab adults in Greater Detroit reported abuse after 9/11, study says
Many of these make little sense to me — even after scanning the press release. Some, I comprehend, but don’t care about, while a few capture my attention, as in the case of the last two items Nanotechnology has always intrigued me, though I never suspected it as a cold sore combatant. The abuse of Arabs after 9/11 is indeed sad. Nineteen radicals needlessly subjected an entire race to unwarranted ill will and harsh treatment by close-minded and vengeful Americans. What else can I say?
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Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.