Another blogging tip is to make one, and only one, point per post. Trying to cover two or more points is a distraction that will turn off readers, cause confusion, or risk them missing key communication.
For some bloggers this is easy, while for others, sticking to one point is difficult; but remember, we respect our readers with concise, focused writing. Keeping our posts short will help us achieve the goal of one point per post.
To re-enforce our one point, we can certainly make sub-points, often in the form of a numbered or bulleted list. If the explanation of each sub-point balloons out of control, then perhaps each sub-point needs to be a separate post.
Usually, I know what my one point is before I begin writing. Other times, the point emerges as I type my explanation of the title. If a second point materializes, I just break the text into two posts.
Some bloggers have a free-form style; their writing is a stream-of-consciousness narrative. They have no idea where their writing will take them and neither do readers. I think this is sloppy, a sign of undisciplined writing. While some bloggers who do this have a following anyway, most avoid falling into this habit. We should do the same.
You love words, so now build a writing life that lasts. Successful Author FAQs answers the questions new and growing writers ask most, with clear advice on craft, publishing, and staying encouraged.
It’s time to start calling yourself a writer. Unleash your writing potential with Successful Author FAQs.
Peter Lyle DeHaan, PhD, is a full-time, career author. He’s published scores of books, hundreds of articles, and thousands of blog posts, with experience as a publisher, editor, and commercial freelance writer. A passionate wordsmith, his goal is to change the world one word at a time. Learn more at PeterLyleDeHaan.com.
Get your copy of Successful Author FAQs today!