Writing and Publishing

Is Building a Platform Like Walking the Plank?

This week two friends expressed frustration with their attempts at building a platform for their writing. One lamented that with his work, family, schedule, and carving out time to write, he simply doesn’t have time to invest in growing his platform.

My other friend is taking an extended break from all blogging and social media. She became so overwhelmed with the pursuit of the platform that she even considered deleting her blog and shutting down all her social media accounts.

I know a third person who shares their struggles, understanding too well the crunch of time and the pundits’ insistence on the platform. That person is me.

If I weren’t distracted by growing my platform, I’d have twice as much time to write. I relish writing, whereas I hate the distraction of platform performance.

Adding to my discouragement is that I’m mired in creating a proposal for my book, God, I Don’t Want to Go to Church. I’m stuck on the section about my platform. I have too little to proclaim.

I wish we lived in a world where a book could stand on its merits, without the need for a platform to push it. But we don’t, so I must persist with my platform efforts, praying that it will be enough for my future publisher, without destroying my passion for writing in the process.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.