We discussed ways to connect our blog with our book, which works well for memoir and nonfiction but not so much for fiction. While the vision is clear to blogging a memoir or nonfiction work, it’s murky when it comes to fiction.
With fiction, we can’t simply blog excerpts from our book because we will either end up posting the complete book online or leave readers frustrated over gaps in the story. Besides, who wants to read an entire book in blog length sections? Doling out the story is too small of segments, over too long of a time, will fail to engage readers.
That doesn’t mean fiction writers can’t connect their blog with their book. Though I’ve not written a fiction book (yet), here are some blog ideas to consider.
Blog about the Era
If the novel takes place in a different time, be it past or future, blog about the period. For historical settings, you have researched this thoroughly, so reveal what you’ve learned. For futuristic novels, share about the world you’ve created.
Blog about the Location
If the story takes place in another country—or another world—give details about the setting.
Share Deleted Scenes
Just as movie DVDs often have deleted scenes, your book likely has scenes you didn’t use. Share these with your fans. Do they wish the deleted scene stayed in the book? The one caution is if you want to save the unused scenes for a sequel.
Disclose Character Profiles
Most novelists write character profiles for the protagonist and antagonist, as well as for supporting characters. It’s rare to use all those details in your book, so share the complete profile on your blog.
Reveal More Backstory
Often there is background information, which although interesting, doesn’t move the story forward. Blogging unused backstory is one more way to engage readers and build excitement for your book.
Post Short Stories about Your Characters
Have you ever finished a book and wanted to read more about the main characters? Or perhaps discover more about an interesting but ancillary character? Short stories can fill that need in readers, building interest in the book without revealing too much.
The timing on when to post these ideas varies. Some work great as pre-publication buildup, whereas others lend themselves to post-publication promotion. The key is that fiction writers can support their book with their blog.
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Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.
8 replies on “How to Blog Your Fiction Book”
Great work Peter.
These are very interesting and useful ideas! Do you think is better to create a specific blog about a book or a series of books? Or can an author blog about this in his main site?
Great suggestions, Peter. As I get closer to completion of my novel, I plan to put some of these into action.
Irene, that is a great question!
I’d like to see posts on the author’s main site. It is difficult to maintain two online presences (the author blog and the book/series blog).
Other concerns about having separate blog is what do we do with all the followers once the series is over? What if we establish a blog based on the book’s title and then the publisher changes the title after we have built some pre-publication interest?
Blogging about our book on our main site solves these concerns.
Joan, I hope these ideas help you to gain a following for your book. I wish you the best!
I’m tucking this one away because I know there are great ideas here that I will want to reference in the future. Thanks, Peter for the great ideas.
Jennifer, I look forward to seeing those posts!