Writing and Publishing

Going APE Over Guy Kawasaki

I don’t normally mention books I haven’t read, but after hearing a podcast with the iconic Guy Kawasaki about his new book, I’ll make an exception. Guy’s latest contribution to society is APE: Author, Publisher, Entrepreneur – How to Publish a Book. Can you see why I’m mentioning it?

APE is an acronym for Author, Publisher, and Entrepreneur, representing the three steps or phases in self-publishing a book. Each step is progressively harder, with the writing phase being the easiest and the author entrepreneur needs to focus on the business side of the product, including promotion.

According to Amazon, APE, first released on January 7, 2013, has already undergone an update, with version 1.2 available since March 5.

Not only is APE on my reading wish list, but it’s also at the top.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.