Writing and Publishing

What Will Book Publishing Look Like in 2015?

I’m bullish about publishing books. Yes, the industry is changing rapidly, but change means opportunity. Though I don’t feel qualified to predict what book publishing will look like in the future, or even next year, I do know one place to look.

The December 2014 issue of Book Business tapped industry experts to contemplate the future of book publishing. While some items discussed were broad, philosophical strategic visions, others were more practical.

The cover story, “The Big Ideas Shaping Book Publishing,” featured ten experts who weighed in on various topics. I most appreciated Caleb Mason’s submission, “Bringing Instincts Back to Acquisitions,” which should be welcome news to every frustrated writer.

Equally insightful is the interview with Rick Joyce, titled “Battling the Homogenization of Books.” Among other topics, he discussed digital media, data collection, pursuing niche audiences (a personal favorite), selecting the right social media platform, and book discovery.

If you want to get a glimpse of what the future may look like or want to help shape your own book publishing strategies, check out the December 2014 issue of Book Business.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

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