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Writing and Publishing

How Not to Design an Email Newsletter

I receive many email newsletters and would like to read them, but usually, I don’t. The reason is they aren’t user-friendly. Here’s how they frustrate me.

But there are newsletters I will read—assuming they have relevant information that interests me.

Good email newsletters are self-contained within the email. This might mean they can be read straight through or that the headlines are at the beginning of the email with the linked text further down the page.

This means no clicking—or only one click. I don’t have to leave my email program, and I’m not subjected to popups. Then I will take the time to read it. And if we are cultivating an audience and building a platform for our books, isn’t that the goal?

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By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

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