I receive many email newsletters and would like to read them, but usually, I don’t. The reason is they aren’t user-friendly. Here’s how they frustrate me.
But there are newsletters I will read—assuming they have relevant information that interests me.
Good email newsletters are self-contained within the email. This might mean they can be read straight through or that the headlines are at the beginning of the email with the linked text further down the page.
This means no clicking—or only one click. I don’t have to leave my email program, and I’m not subjected to popups. Then I will take the time to read it. And if we are cultivating an audience and building a platform for our books, isn’t that the goal?
You love words, so now build a writing life that lasts. Successful Author FAQs answers the questions new and growing writers ask most, with clear advice on craft, publishing, and staying encouraged.
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Peter Lyle DeHaan, PhD, is a full-time, career author. He’s published scores of books, hundreds of articles, and thousands of blog posts, with experience as a publisher, editor, and commercial freelance writer. A passionate wordsmith, his goal is to change the world one word at a time. Learn more at PeterLyleDeHaan.com.
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