As someone who’s written 2,500 blog posts and counting, you may be surprised that I don’t think a writer must blog. Here are two considerations, followed by a blogging option:
It’s hard for fiction writers to build a following with a blog. Unless you want to blog and have ideas for posts that align with your author brand, then don’t do it.
Your agent or publisher may have different ideas, but don’t worry about that unless the issue comes up.
It’s much easier for nonfiction authors to blog. Just blog about the same things you write about in your books. Build an audience around your content, and they will likely be interested in your books too. Given that, don’t blog if you:
- Don’t have the time
- Lack of incentive
- Fear it will drain you
- Aren’t ready to commit to it
- Don’t have enough ideas of what to blog about
As an alternative to starting your own blog, you can look to guest post on other people’s blogs.
Blogging isn’t right for everyone. If it’s not right for you, invest your time and creativity elsewhere.
Some publishers and agents insist that your blog, but if you know it’s not the right fit for you, don’t let them force you into doing something you don’t want to do.
Just walk away, and look for a publisher or agent that doesn’t take such a hardline approach.