Writing and Publishing

How Often Do You Post on Your Blog?

Last Saturday, in this series on blogging, I talked about the importance of having a theme to guide content for our blogs. Another critical element is to follow a regular posting plan.

On this blog, I post every Saturday morning. It’s a good rhythm for me and regular readers know to expect new content each Saturday at 8 a.m. Some of you even integrate reading my blog into your Saturday morning routine. You honor me—and motivate me. Although my self-discipline is enough to move me to post, your support propels me to strive to make it worthwhile. I don’t want to let you down.

I blog according to a schedule, and I think every serious blogger should. Yet I also know some bloggers aren’t wired that way. Feeling the pressure of a regular deadline would steal your blogging bliss. To you, I suggest a goal of posting at least once a week. Anything less and your blog looks like a hobby, something you do for yourself and not for others.

When I look at a blog, one of the key things I consider is posting frequency. If there are no posts in the past week, I know they haven’t committed it to their blog. I may still follow them if I have a good reason to stay connected, but that’s about it. If the last post was a month or more ago, I close the window and never give it another thought.

Serious bloggers post regularly. Though it may or may not be scheduled, they do add new content each week. If your blogging frequency isn’t there yet, don’t despair, but do make a plan to blog on a regular basis: your readers, followers, and fans deserve it.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

5 replies on “How Often Do You Post on Your Blog?”

Ah yes. Routine. Regularity. Consistency. I am one of the aforementioned blogging bliss artsy types. I am still working on a consistent theme and other suggestions you have offered. I look forward to your post every Saturday morning Peter. Thank you for your commitment to helping writers like myself.

Peter, do you ever take time off from your blogging? If so what do you do with your blog while you’re away?

Jennifer, that’s a great question!

I seldom take time off from blogging, though for one blog (where I post every Wednesday), I took two couple weeks off for Christmas and New, since they fell on Wednesday.

Generally if I’ll be away or have a busy time coming up, I write the posts in advance and schedule them.

However, I do feel I need to cut back on my blogging, but I am committed to posting here every Saturday!

Thanks, Peter and thanks for your commitment to this blog! It’s a great help and encouragement!

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