Last Saturday, in this series on blogging, I talked about the importance of having a theme to guide content for our blogs. Another critical element is to follow a regular posting plan.
On this blog, I post every Saturday morning. It’s a good rhythm for me and regular readers know to expect new content each Saturday at 8 a.m. Some of you even integrate reading my blog into your Saturday morning routine. You honor me—and motivate me. Although my self-discipline is enough to move me to post, your support propels me to strive to make it worthwhile. I don’t want to let you down.
I blog according to a schedule, and I think every serious blogger should. Yet I also know some bloggers aren’t wired that way. Feeling the pressure of a regular deadline would steal your blogging bliss. To you, I suggest a goal of posting at least once a week. Anything less and your blog looks like a hobby, something you do for yourself and not for others.
When I look at a blog, one of the key things I consider is posting frequency. If there are no posts in the past week, I know they haven’t committed it to their blog. I may still follow them if I have a good reason to stay connected, but that’s about it. If the last post was a month or more ago, I close the window and never give it another thought.
Serious bloggers post regularly. Though it may or may not be scheduled, they do add new content each week. If your blogging frequency isn’t there yet, don’t despair, but do make a plan to blog on a regular basis: your readers, followers, and fans deserve it.
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Peter Lyle DeHaan, PhD, is a full-time, career author. He’s published scores of books, hundreds of articles, and thousands of blog posts, with experience as a publisher, editor, and commercial freelance writer. A passionate wordsmith, his goal is to change the world one word at a time. Learn more at PeterLyleDeHaan.com.
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