APE: Author, Publisher, Entrepreneur-How to Publish a Book
By Guy Kawasaki and Shawn Welch (reviewed by Peter DeHaan)
There are many good (and a few not so good) resources that cover self-publishing. Some are in the form of books, others as podcasts, and more as blog posts.
By far the best I’ve seen is the book APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki and Shawn Welch. APE is an acronym for Author, Publisher, and Entrepreneur, representing the three phases in self-publishing a book.
As the distinction between traditional publishing and self-publishing fades, the evolving consideration morphs into mass-produced versus artisanal publishing, a term Guy and Shawn advance as a new way of comprehending self-publishing. The vanity publishing of yesteryear can be smartly rejuvenated with a fresh perspective of artistry, hence the concept of artisanal publishing.
After all, who are writers, if not artists? So why not extend artistry to the production and dissemination of their work? The idea of artisanal publishing provides new opportunities for innovative writers seeking to share their writing with others.
APE is an essential guide for the beginner and intermediate level of self-publishers. Even the experienced practitioner is sure to pick up some new ideas. Though I wouldn’t advise anyone to skip the author section, for those with a publication-ready book, the publisher section may be the place to start.
[APE: Author, Publisher, Entrepreneur-How to Publish a Book, by Guy Kawasaki and Shawn Welch. Published by Nononina Press, 2013, ISBN: 978-0988523104, 410 pages.]