This blog focuses on writing and book publishing. There are three aspects of publishing a book. They are:
1. Write the Book
First, we need content, not just good content, but really great content. We write the best we possibly can, and then we seek help from others to make it better: critique groups, beta readers, and editors. While it’s critical to ask for input about our book, it’s also critical to not implement every suggestion made. It is our book, and we need to discern which advice to take and which to skip.
2. Produce the Book
Producing the book is simply putting it a form for distribution, such as an e-book (which formats?) or print books (hardcover or soft?). Other considerations are cover design, which is critical, interior design, back cover copy, and other supporting elements, such as an ISBN number.
3. Market the Book
The final step is promoting the book. Whether we self-publish or traditional publishing, it is largely up to us to market our book. While others may put forth some effort to help.
The success or failure of our book sales hinges on our ability to market it. Having a platform from which to promote our book is essential and something most writers lack—while all writers wish for a larger platform.
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Peter Lyle DeHaan, PhD, is a full-time, career author. He’s published scores of books, hundreds of articles, and thousands of blog posts, with experience as a publisher, editor, and commercial freelance writer. A passionate wordsmith, his goal is to change the world one word at a time. Learn more at PeterLyleDeHaan.com.
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