Writing and Publishing

The Three Parts of Book Publishing

This blog focuses on writing and book publishing. There are three aspects of publishing a book. They are:

1. Write the Book

First, we need content, not just good content, but really great content. We write the best we possibly can, and then we seek help from others to make it better: critique groups, beta readers, and editors. While it’s critical to ask for input about our book, it’s also critical to not implement every suggestion made. It is our book, and we need to discern which advice to take and which to skip.

2. Produce the Book

Producing the book is simply putting it a form for distribution, such as an e-book (which formats?) or print books (hardcover or soft?). Other considerations are cover design, which is critical, interior design, back cover copy, and other supporting elements, such as an ISBN number.

3. Market the Book

The final step is promoting the book. Whether we self-publish or traditional publishing, it is largely up to us to market our book. While others may put forth some effort to help.

The success or failure of our book sales hinges on our ability to market it. Having a platform from which to promote our book is essential and something most writers lack—while all writers wish for a larger platform.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

2 replies on “The Three Parts of Book Publishing”

Trying to get your name out there, Peter?

Let’s review. In order to write a book, you have to write it first, get it printed, and then market it. Wow, who knew? I thought that you simply wake up one morning and it’s there on your night table.

Thanks for the tips!

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