Business articles by Peter Lyle DeHaan, PhD
By Peter Lyle DeHaan, PhD My wife’s Avon order arrived the other day and… Okay, I confess, the order wasn’t just for her, but mostly. The only Avon product I deign to use is their Care Deeply Lip Balm. It is the ideal combination of firmness and moistness. Some competing products tear your lips off […]
By Peter Lyle DeHaan, PhD As telephone numbers are assigned, the availability of numbers within an area code diminishes. In order to make sure that there are always numbers available, usage is analyzed, number exhaustion dates are projected, and steps are taken to provide for more numbers. Although short-term steps can be taken to deal with […]
By Peter Lyle DeHaan, PhD Have you heard about the onslaught of Do Not Market laws proposed at the local, state, and federal level? You haven’t? Well, there is good reason that this pending legislation has caught you unawares. The fact is that it doesn’t exist—per se. However, in reality there is a plethora of existing […]
By Peter Lyle DeHaan, PhD Go back with me a few years. Internet-centric companies were the next big thing. It was purported that they would change how business was done, render traditional commerce models obsolete, and usher in a new way of valuating companies—at historically unfathomable and untenable levels. They were the dotcoms! Their basic premise […]
Closing a Sale but Alienating a New Customer in the Process Is Bad Business By Peter Lyle DeHaan, PhD Back when my family had an entertainment subscription (aka cable TV), a new network launched, and we wanted to watch its shows. I wondered if my provider would offer it, but repeated contacts to our provider via […]
By Peter Lyle DeHaan, PhD It was an emotional moment for me. After proudly carrying and using a Shell gasoline credit card for more than 20 years, I canceled it and was in the process of cutting it up. Not that I was angry or upset with Shell, but it no longer made sense to carry […]
By Peter Lyle DeHaan, PhD As I contemplated my publishing business, I was struck with the realization that I had structured it as a virtual company. This wasn’t intentional; it just worked out that way. Not only am I the only one working in the “corporate office,” there are no local vendors either. Indeed everyone who […]
By Peter Lyle DeHaan, PhD This fall, the thoughts of school age children everywhere are focused on returning to school. Some approach the new school year with dread and trepidation, a few with excitement and high expectation, and others with inevitable acquiescence and acceptance. Regardless of their personal perspective, many will be faced with the traditional […]
Adhere to Best Practices, Follow Guidelines, and Write for Your Audience By Peter Lyle DeHaan, PhD Consider this: “ABC Company, a strategic provider of advanced business technology applications to facilitate organizational utilization of game-changing convergent networks, announced today the release of its unprecedented Widgetizer solution, which is guaranteed to revolutionize existing technological infrastructures overnight.” This is […]