By Peter Lyle DeHaan, PhD Consider this: “ABC Company, a strategic provider of advanced business technology applications to facilitate organizational utilization of gamechanging convergent networks, announced today the release of its unprecedented Widgetiser solution, which is guaranteed to revolutionize existing technological infrastructures overnight.” This is a fictitious example of an all too common press release. […]
Category: Business
Business articles by Peter Lyle DeHaan, PhD
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The Ideal Follow-up Strategy
Strive to Help Each Prospect By Peter Lyle DeHaan, PhD Once I researched some software that promised to streamline my publishing business and integrate operations, as well as provide me with new tools. Given all this, I suspected it would be pricey. But why not dream a little? It wouldn’t hurt to get prices. I […]
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Our Actions Are Nothing to Sneeze About
By Peter Lyle DeHaan, PhD A few years ago, I had a strange realization. It began when I sneezed. My sneeze sounded just like my dad’s. Not that there’s anything wrong or strange about how he sneezes, just that it’s distinctive. At first, I chalked this up to heredity. But why did it take four […]
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Check Your Email to Close More Sales
Don’t Lose Leads from Inaction or Oversight By Peter Lyle DeHaan, PhD I once sent out an email to 156 salespeople to verify some information they had submitted to my company. This information was for a printed directory to connect potential buyers to them. There was no charge for the listing. Several of those email […]
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We’re on a Mission
By Peter Lyle DeHaan, PhD For years, a reoccurring line from the movie Blues Brothers has puzzled me. I’m not sure if I should be offended or amused with the protagonist’s assertion, “We’re on a mission from God.” The “mission” of this critically disparaged, yet once popular film, might be to simply levy mayhem upon […]
By Peter Lyle DeHaan, PhD Interactive Voice Response (IVR) seems to be everywhere – and no one likes them! You call a company and get a recording. Who wants that? In response to frustration with infuriating IVR systems that give endless levels of options, many people seek to bypass the machine by pressing zero – […]
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3 Customer Service Lessons
A Saga of Shoe Shopping By Peter Lyle DeHaan, PhD When my daughter visits, we enjoy certain father-daughter activities. One of them is going for walks. Unfortunately, I’ve lately been skipping this, not due to a lack of interest, but because blisters would be the painful result. When my daughter was in college and on […]
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The Ripple Effect
By Peter Lyle DeHaan, PhD I’d been thinking about it for quite some time. However, that little voice inside said, “Today is the day.” It seemed simple enough. I was going to move my computer monitor on my desk: a whopping eighteen inches. Six years ago when I set up my office, I spent a […]
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Is It Business or Personal?
By Peter Lyle DeHaan, PhD I’d been using the same business forms printer for seventeen years—or what was essentially the same one. Our time together bridged many changes. For me, it transcended two places of employment, with different office locations; on their part, it spanned three ownerships, a time of expansion and contraction, three name […]
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How Not to Treat Employees
By Peter Lyle DeHaan, PhD After spending the prior summer relegated to working a smattering of part-time odd jobs, Dan desired a different outcome for his summer break from college. He learned it was important to start his search early to beat out the competition. Through networking, he developed a list of prime prospects. Four […]