Your Website Isn’t Finished Until It’s Optimized for Search Engines By Peter Lyle DeHaan, PhD If you have a website for your answering service, I suspect you’ve heard of search engine optimization (SEO). It’s a critical component of every website, assuming you want people to find you. SEO means that the content of your site […]
Category: Telephone Answering Service
Telephone answering service articles by Peter Lyle DeHaan, PhD
Provide Valuable Information Your Clients and Prospects Will Appreciate By Peter Lyle DeHaan, PhD In past columns, we looked at how to make your answering service website stand out and the main pages every site should have. Now let’s switch our focus to content. You know what to put on your homepage, services, get started, […]
Seek to Provide the Fast Responses Your Prospects and Clients Expect By Peter Lyle DeHaan, PhD We live in an I-want-it-now culture. People, in general, and your answering service clients, specifically, expect quick responses to their inquiries. If they don’t get what they want when they want it, they’ll seek solutions elsewhere. That’s why we […]
An Effective Website Doesn’t Need to Be Big, but It Does Need to Cover the Basics By Peter Lyle DeHaan, PhD In Does, Your TAS Have a Great Website? we looked at how to make your website stand out as an essential marketing resource for your answering service. The tips offered aren’t revolutionary and comprise […]
Discover How to Make Your Website an Essential Marketing Resource By Peter Lyle DeHaan, PhD In Does Your TAS Have a Great Website? we talked about the importance of having a killer website to serve as your online home base for your marketing plan. You can hire a professional web developer to do this for […]
Regardless of How You Market Your Answering Service, a Killer Website is Key By Peter Lyle DeHaan, PhD There are many ways to market your answering service, limited only by your creativity and budget. Regardless of which strategy you use, you need a website. Even if you claim you’re not accepting any new clients—and I […]
Key Information Provided as a Service to the Industry By Peter Lyle DeHaan, PhD When I consulted for the answering service and call center industries, people kept contacting me who wanted to start a telephone answering service. I didn’t feel right taking their money and tried to talk them out of it. After all, who […]
Embrace Today as an Opportunity to Form a Better Tomorrow By Peter Lyle DeHaan, PhD As we step into the new year, we embrace the potential that it brings. Now is the time to move toward our best year yet. It starts with embracing the opportunities we have in front of us at this moment. […]
It’s Time to Take a Counterintuitive Look at Hourly Pay By Peter Lyle DeHaan, PhD The biggest expense for telephone answering service is payroll. You know that. You strive to hold down payroll costs to control expenses and stay in business, hopefully, to turn a profit. Scheduling too many people to answer phone calls drives […]
This Thanksgiving Seek Effective Ways to Show Appreciation to Your Front-Line Employees By Peter Lyle DeHaan, PhD Thanksgiving will soon be here. For many people that means a four-day weekend. There may be a grand feast with family, watching a parade or football game, and perhaps a nap. Then there’s Christmas shopping on Friday—or Thursday […]