The following is from the 2010/11 MPA Magazine Handbook: Magazine audiences are growing – and young adults read heavily: The number of magazine readers has grown more than 4% over the past five years. Ninety-three percent of adults overall and 96% of adults under age 35 read magazines.
By Peter Lyle DeHaan, PhD Despite people turning to online sources for information gathering, readers still engage with print publications. According to data gathered by Readex Research Red Sticker Studies in 2004 and 2008, there isn’t a significant change in the percentage of readers who indicated that they saw and read 1-page, 4-color ads when […]
By Peter Lyle DeHaan, PhD I am a voracious magazine reader. For years, I have had a stack of magazines awaiting my attention. Although I eventually read them, it may not be done quickly. Lately, however, my backlog of unread magazines has been steadily diminishing. This is because some magazines have ceased publication, others have […]