Don’t Lose Leads from Inaction or Oversight By Peter Lyle DeHaan, PhD I once sent out an email to 156 salespeople to verify some information they had submitted to my company. This information was for a printed directory to connect potential buyers to them. There was no charge for the listing. Several of those email […]
For Second Time, Email Marketer Is Recognized for Achieving Exemplary Marketing Results Peter DeHaan Publishing Inc received the 2011 All Star Award from Constant Contact® Inc, the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award […]
By Peter Lyle DeHaan, PhD Today I encountered something I had never seen before. I’ll call it a “double opt-out” process. More common is the double opt-in process, which requires a two-step procedure to be added to an email list. The first step is to submit your information to an online form. Since anyone can add […]
Peter DeHaan Publishing Recognized for Stellar Email Marketing Practices Peter DeHaan Publishing Inc received the 2010 All Star Award from Constant Contact® Inc, the trusted marketing advisor to more than 400,000 small organizations worldwide. Peter DeHaan Publishing Inc is one of Constant Contact’s 2010 top performers and most prolific user of its email marketing product. […]