Healthcare Call Centers

Capitalize on Small Wins

By Peter Lyle DeHaan, PhD

I haven’t followed baseball much in recent years, but I still periodically check how my state’s Detroit Tigers are doing. This past Sunday, going into their final scheduled game of the regular season they still contended for one remaining wildcard slot in this year’s playoffs, but a 0 to 1 loss eliminated them from further play, with one win too few for the season.

Though this final game in a 162-game season made the difference, any additional win throughout the season would have resulted in a different outcome.

Author Peter Lyle DeHaan

I have to wonder if during the long, grueling season, they might have given up on one or two games, more content to finish it then win. Or how many innings were there when an errant play allowed the other team to score a few unearned runs or turn a couple of potential runs for themselves into an out that squelched a rally and notched a loss. I’m sure it happens for every team now and again.

The same applies in the contact center, with the grueling pace of call after call, agents sometimes may be tempted to end the call quickly instead of end it with a win. In the big scheme of things one call seems inconsequential, yet each call is a potential tipping point that can result in a patient win or a patient loss. Too many losses and our contact center will miss the playoffs. No one wants that.

While a healthcare contact center doesn’t have million-dollar player salaries and millions of eyeballs watching every move, it has more at stake: people’s lives. Each call can make a difference in the future of the caller, the success of the agent, and the trustworthiness of the contact center. Strive for each call to be a win; anything less is unacceptable.

Read more in Peter Lyle DeHaan’s Healthcare Call Center Essentials, available in hardcover, paperback, and e-book.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of AnswerStat and Medical Call Center News covering the healthcare call center industry. Read his latest book, Sticky Customer Service.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.