By Peter Lyle DeHaan, PhD
As businesses ponder future economic conditions and how it will affect sales and their bottom line, there are three ways to respond:
- Hunker down and hope tomorrow will be better.
- Take a deep breath and maintain business as usual.
- Increase marketing and promotional efforts to increase sales now and fill the sales funnel with prospects for later.
The first response is a quick path to disaster.
The second option, while a viable consideration, may not be the best one.
It’s the third possibility, however, that holds the most promise for the present and the most potential for the future.
Progressive business owners and managers will pursue the third choice. As they do, they will zoom past their competition while they hunker down or hold their breath.
Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included customer service, sales and marketing, and leadership and management.
He shares his lifetime of business experience and personal insights through his books to encourage, inspire, and occasionally entertain.