Since its beginning, every year brings changes to the telephone answering service (TAS) industry. And the scope of change seems to increase each year. However, not everything changes. Some things stay the same.
Though these four keys may fluctuate in importance from year to year, they are always at the forefront of our efforts to provide answering services to organizations and individuals.
Timely Communication
We exist because there is a need to respond quickly: to answer the phone as soon as possible and provide information to our clients when and how they need it.
Professional Service
We are representatives of every client; they expect us to be professional. In many cases, we are their public face, be it part of the time or all of the time.
Personal Touch
A decade ago or so, the need for personal touch fell into question in some circles. Self-service and automation would surely prevail. That didn’t work out so well; a backlash occurred. When self-service and automation fail, people are the answer; that means us.
Cost-Effectiveness
Although TASs vary in their billing strategies from low-cost providers to premium boutiques, the common factor is that our service must be cost-effective when compared to other options. If we cease to be cost-effective, the first three items don’t matter.
Yes, there are changes afoot, ranging from technology to staffing to legal to financial, but what remains is our four keys: timely communication, professional service, personal touch, and cost-effectiveness.
May we never lose sight of them.
Want an answering service that grows without burning out your team or your margins? In The Profitable Answering Service, Peter Lyle DeHaan draws on three decades of owning, running, and advising answering services.
Peter Lyle DeHaan, PhD, has spent his career in and around the answering service industry. He’s owned, managed, bought, sold, and merged answering service businesses as well as consulted, written, and programmed for the answering service industry. Learn more at PeterLyleDeHaan.com.
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