By Peter Lyle DeHaan, PhD
Although I frequently write movie reviews, this is the first to appear in a trade publication. However, given that the setting for this Broadway musical-turned-movie is a telephone answering service, the justification can be easily made.
In The Bells Are Ringing, Judy Holliday reprises her Tony Award-winning role as Ella Peterson, a telephone answering service operator, in Vincente Minnelli’s musical comedy.
Ella can’t keep from eavesdropping on her client’s calls, compulsively going overboard to help them out. She does this by sharing tidbits of information she hears from other clients.
Initially everybody benefits, so her involvement doesn’t cause too much of a problem, but when she goes incognito to meet and help her problem-plagued clients, things begin to go awry.
One of them, playwright Jeffrey Moss (Dean Martin), becomes enamored when he actually meets Elle (who adopts a concocted alias), and she falls in love with him.
Unfortunately, Jeffery doesn’t realize who she is, since when she calls him from the answering service, she adopts the voice of an old woman so she can mother him. He buys into the rouse completely by affectionately calling her “Mom.”
Holliday and Martin have great on-screen chemistry, the musical score is superb, and the dancing enjoyable. The production is so delightful that the fact it is a musical (which I generally don’t care for) doesn’t get in the way or detract in the least.
Jean Stapleton (aka “Edith Bunker”) plays the role of Sue, the owner of the answering service, which is cleverly called “Susansaphone.”
The answering service has a diverse group of clients, one of which is actually a bookie whose messages are coded to sound like record orders.
Of course, the police, who also suspect Susansaphone of being a front for another age-old profession, isn’t far behind this enterprising crook.
The movie begins and ends with creative and compelling commercials for Susansaphone. Sadly, this was the final film appearance of the talented Judy Holliday before her premature death.
Although released in 1960, the movie still has great appeal to anyone working in the telephone answering service industry – even more so if they used or remember the quintessential cord board.
Learn more in Peter Lyle DeHaan’s book, How to Start a Telephone Answering Service.
Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of TAS Trader, covering the telephone answering service industry. Check out his books How to Start a Telephone Answering Service and Sticky Customer Service.
