In my post The First Step in Building Your Platform I laid out a number of recommendations for a website, as the foundation for a book-promoting platform. The first three were to make our sites responsive to mobile devices, remove the clutter, and delete slow plugins. In short, embrace the concept that less is more. […]
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After you write and publish your book, the next step is to promote it. This requires a platform. However, don’t build your platform around a social media site. You can’t control that. Overnight they could change the rules, limit your reach, make you pay to be seen, or even summarily turn off your account. Then, […]
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Channel Inconsistency
Frustration Abounds When Details Differ Between the Store, Online, and Call Center By Peter Lyle DeHaan, PhD Every two years my family and I upgrade our cell phones. This isn’t because we want the newest model. It’s because we seek the lowest cost. Since each provider offers better deals to new customers than existing ones, […]