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Business

Customer Rip-Offs

Make Sure Your Objectives Align with Your Practices By Peter Lyle DeHaan, PhD To avoid the huge depreciation loss that all new cars undergo, I buy used. However, there was a season when I bought new. This story is about one of those times.  Although it wasn’t my practice to go to the dealer for […]

Categories
Business

Customer Service Matters

By Peter Lyle DeHaan, PhD We hear much today about delighting our customers. This is an admirable goal, and every business should strive to do so. We must acknowledge, however, that this is not sustainable. We may delight customers upon occasion, but to expect we’ll succeed in every interaction will leave us falling short of […]