Part 5 in the continuing series on using WordPress for blogging: a platform-building, book-selling tool. WordPress categories and tags are confusing. They seem to do the same thing and offer similar results. WordPress Category A category is like a file cabinet drawer for your posts where you place related content. Categories are general groupings of […]
There are three purposes for blog categories. 1. Search Engine Optimization One use of blog categories is that it helps with search engine optimization (SEO), which allow the search engines to better find and list posts. 2. Reader Engagement The second use of blog categories is to help readers find similar content. For example, if […]
Focus on Your Website Which You Own and Control By Peter Lyle DeHaan, PhD Most medium-sized and large companies have a website. And successful organizations have one too. Yet some smaller or older companies struggle in this area. Some don’t have a website, while others have one, but it’s outdated or substandard. Here are some […]
Good SEO gets people to go to your website, but good content will keep them there An important aspect of author websites is attracting visitors, people who will actually read your information and consider buying your books. However, having a great site, with cool graphics, and the latest technological innovations means nothing if no one […]
Great writing is essential to successful blogging. Using links when we blog helps us better serve our readers and aids in search engine optimization (SEO), which lets more readers find our work. This blogging tip has three considerations: Link to past relevant posts: Within a post, link key words or key phrases back to other […]
Another blogging tip is to optimize posts for search engines. As we already covered, the post should be at least 200 words long for search engines to have enough content to analyze. Also, making a post scannable helps, too, especially when we use bold or add a headline tag to subheadings (an easy step I […]
Another key to successful blogging is to write like Goldilocks: not too long, and not too short, but just right. But how long is that? Although writers often grumble at my answer, I’ve never heard one complaint from a reader. Readers are who we need to please: posts should be 200 to 300 words long. […]
Last week, I shared eight reasons why every writer should blog and also linked to my new series on setting up and using WordPress. Today, I want to look at the four key components of a successful post. Title: What might make for a great article title may not be a great blog title. Blog […]
In using your website as the foundation of your book-selling, platform-building initiative, there are several key points to follow. The first three are to make it mobile responsive, remove clutter, and delete slow plugins. That is, to pursue a minimalist design; less is more. Here are three more website tips: That’s it for now. Next […]
After you write and publish your book, the next step is to promote it. This requires a platform. However, don’t build your platform around a social media site. You can’t control that. Overnight they could change the rules, limit your reach, make you pay to be seen, or even summarily turn off your account. Then, […]