By Peter Lyle DeHaan, PhD Ten years ago, the unemployment rate was running high. Businesses needing to hire found themselves in a “buyer’s market.” This was what I wrote back then: There are plenty of people looking for work. This results in more applicants to pick from for each opening. High unemployment has also served […]
By Peter Lyle DeHaan, PhD As businesses ponder future economic conditions and how it will affect sales and their bottom line, there are three ways to respond: The first response is a quick path to disaster. The second option, while a viable consideration, may not be the best one. It’s the third possibility, however, that holds […]
By Peter Lyle DeHaan, PhD I remember reading a notable case study in my college marketing class. It was about cereal rivals Kellogg’s and Post. Prior to the Great Depression, their marketing efforts and corresponding market share was comparable. But when hard times hit, Post reacted by pulling their advertising, whereas Kellogg’s doubled their efforts. […]
By Peter Lyle DeHaan, PhD I continue to be amazed at the way certain products are packaged. There is often waste and much more packaging material than is needed or justified. The black hose fitting below is accompanied by the blue holder. Both made of plastic, the holder, or packaging, is about 25 to 33% of […]