promotion Archives - Page 2 of 2

Although the labels vary, writers have three levels of supporters: Friends, fans, and influencers.

Friends like us and follow us, be it online or in the real world; they may read our books.

Fans adore us and our writing; they will read everything we produce.

Influencers may be a friend or fan, but whether or not they read our books, the important factor is that they influence others to embrace our work.

Writers need all three groups, but influencers are critical in getting the word out. As a writer, I have friends and fans but I’m not sure if I have any influencers. I’m not even sure how to find or cultivate them. Fortunately, someone just modeled this for me.

Two weeks ago in my post Stay Within Your Genre, I confessed to being a fan of Robin Mellom, courtesy of her book Ditched. She then shocked and honored me by leaving a comment! I’ve never had an author do that. This simple act moved me from fan status into influencer status, not a big influencer mind you but an influencer nonetheless.

In a brief 170 words, here’s what I learned about cultivating influencers:

Be polite: She began her comment low key and unassuming, almost as though asking for permission to join the discussion. In a world of loud and brash self-promotion of “BUY MY BOOK,” her humility was refreshing.

Be appreciative: She thanked me for my words. She didn’t need to, but it was nice to hear. I now know that she is a great writer and a nice person, too.

Add to the discussion: I’ve seen too many people comment badly. Regardless of the topic or thread, their message is twisted into “Buy my book.” Not Robin, she made relevant comments to my premise of staying within one genre. Her experience shows that you can write to multiple audiences. That’s so encouraging to hear.

Have appropriate self-promotion: She did in fact mention her next YA book, Busted. Sharing this information fit nicely into the discussion and answered my implied question. From this I learned that when self-promotion will advance the discussion and supports the post, then do it, but if it doesn’t, then the best action is no action.

Be positive: Throughout it all, she was positive and upbeat. Though she could have been nit-picky over some minor inferences, she was not. Her comment was as fun to read as her book.

That, my friends, is one way to turn a fan into an influencer. Now I know.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

Among the many things writers can produce, one item is a press release. But there’s an art to penning a compelling one.

Although the intent of the press release is a promotion it should not appear so.

A press release is foremost a news item, a noteworthy occurrence. A good press release will focus on that. A great press release will also be interesting or entertaining to read.

As a magazine publisher, I’ve been on the receiving end of press releases for years – and have seen too many bad and boring ones, often with over-the-top marketing hype.

Lately I’ve been creating my own press releases. Why? To promote my writing and me—and hopefully be newsworthy, interesting, and perhaps even entertaining in the process.

I post my press releases on my websites and distribute them through PRlog. See a list of my press releases.

If you want to write press releases – for yourself or others—go to PRlog (or any other source of press releases) and study what you see. Note what resonates with you and what turns you off. Which ones are interesting, and which ones are boring?

Most importantly, scrutinize the headlines. The headline is the most important part, for if you have a bad headline, no one will bother to read the rest of the announcement. Your headline should avoid hype, unfulfilled promises, and clever writing. Be factual and interesting. Grab the reader’s attention with the headline, and it’s done its job.

Now you have an idea of what your press releases should look like—and are better prepared when it comes time to write one, either for yourself or for others.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.