Consider both publishing options for your next book For the past few years, there has been a great deal of press—and hence a great deal of excitement—about e-books. Correspondingly, there is also significant debate about the relative merits of each option. The purists insist that the printed version is the way to go, nearly sacred. […]
Disrespecting Customers Is the Fastest Way to Lose Them By Peter Lyle DeHaan, PhD Though not as frequent as our biennial cell phone migration from one carrier to another, my family and I have all too often found ourselves forced to change entertainment providers due to escalating charges. These companies have the same mentality as […]
In the world of book publishing, if we blink, something’s apt to change. Every day there seems to be a new option, a different twist, or better pricing. The best solution for a particular situation soon yields to an even better answer—often within months or even weeks. Publishing books becomes an art of aiming at […]
As a consumer, the type of book and the form it’s in affects what I’m willing to pay. First, some background: I read both printed and e-books, having no overwhelming preference for one over the other; I like aspects of both and realize their limitations. The other item is for most of my adult life […]