Most writers, myself included, would prefer just to write. We don’t want to pitch, sell, or market our book or ourselves. Some may not even want to blog, develop a social media following, or build a platform. Yet, the reality is writers need a platform, a vantage from which to gain a following and move […]
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Capture Email Addresses
A key to using your website as a book-selling, platform-building tool is to capture email addresses. You will use these email addresses to regularly communicate with your followers, such as through a monthly newsletter. Keep them up-to-date on your writing and share interesting or helpful content. Then, when your book is ready, let them know. […]
There are three facets of book publishing: writing the book, producing the book, and promoting the book. This final step of marketing is one that most authors would just as soon skip. But if people are to read what we write, we must promote our work. Here are some articles about marketing to help with […]
The new reality in book publishing is that authors need to promote their own books. This is true for both self-published and traditionally published authors. Yes, traditional publishers may make some efforts to market your book, but the bulk of the work falls to the author; publishers expect this, and writers need to accept this. […]