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When Innovation Falls Short

By Peter Lyle DeHaan, PhD

I recently bought a laptop and included a carrying case with my order. There would be two shipments, first the case and a week later, the laptop. I was given shipping dates for both.

The case arrived a day before it was promised, which impressed me. I like to say, “Under promise and over deliver.” They did that.

Two hours after the package arrived, I received an automated phone call from the shipper, telling me I would receive a delivery tomorrow and would need to be present to sign for it.

Their message came a day too late.

A week later the laptop was delivered. The day after it arrived, I received the same message from the shipper.

This time the phone call came two days late.

I applaud their intent, but laugh at their execution. I can appreciate there might be glitches in perfecting a new process, but those need to be resolved before rolling it out to customers.

This is one more reason why I don’t like receiving deliveries from this shipper.

Read more in Peter’s Sticky Series books: Sticky Leadership and Management, Sticky Sales and Marketing, and Sticky Customer Service featuring his compelling story-driven insights and tips.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of Connections Magazine, covering the call center teleservices industry. Read his latest book, Healthcare Call Center Essentials.

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