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Writing and Publishing

Don’t Debate Traditional Publishing vs. Self-Publishing

There are 4 reasons why self-publishing versus traditional publishing doesn’t matter

Authors often wonder if they should bypass finding a traditional publisher and just self-publish their books. It’s a weighty question with a plethora of answers. Each option possesses a list of book publishing pros and cons, warranting careful consideration, but today I’ll share four reasons why it doesn’t really matter.

1. Readership

Either way, others can read our work. Although some write for personal gratification, almost all writers have a deep desire for other people to read their work. Even those who won’t admit it, generally have an inner yearning to share their words. Both self-publishing and traditional publishing can accomplish this.

2. Marketing

Either way, we must market our books. Except for A-list authors – those all but guaranteed to sell a million copies—all other authors need to promote their own work. True, traditional publishers will do some marketing, but their budget will be limited. Unless our book becomes a run-away sensation (unlikely), its success will hinge on our willingness to promote it—regardless of the publishing method.

3. Earn Money

Either way, we can make money. It’s possible to make money with either publishing model. Though the amount of money varies with the situation, type of book, and market size, as well as our personal preferences and personality, either form of publishing allows the potential to earn income.

4. Tangible Results

Either way, we can have a printed copy of our book. There’s something significant about holding a printed copy of our book. It’s tangible proof our work is viable—and is something we can autograph. Both forms of book publishing can result in a printed version of our work (as well as an e-version and usually both).

In future posts, I’ll address the book publishing pros and cons of both options, but in the big picture, it doesn’t matter.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.