Business articles by Peter Lyle DeHaan, PhD
By Peter Lyle DeHaan, PhD Go back with me a few years. Internet-centric companies were the next big thing. It was purported that they would change how business was done, render traditional commerce models obsolete, and usher in a new way of valuating companies—at historically unfathomable and untenable levels. They were the dotcoms! Their basic premise […]
Closing a Sale but Alienating a New Customer in the Process Is Bad Business By Peter Lyle DeHaan, PhD Back when my family had an entertainment subscription (aka cable TV), a new network launched, and we wanted to watch its shows. I wondered if my provider would offer it, but repeated contacts to our provider via […]
By Peter Lyle DeHaan, PhD It was an emotional moment for me. After proudly carrying and using a Shell gasoline credit card for more than 20 years, I canceled it and was in the process of cutting it up. Not that I was angry or upset with Shell, but it no longer made sense to carry […]
By Peter Lyle DeHaan, PhD As I contemplated my publishing business, I was struck with the realization that I had structured it as a virtual company. This wasn’t intentional; it just worked out that way. Not only am I the only one working in the “corporate office,” there are no local vendors either. Indeed everyone who […]
By Peter Lyle DeHaan, PhD This fall, the thoughts of school age children everywhere are focused on returning to school. Some approach the new school year with dread and trepidation, a few with excitement and high expectation, and others with inevitable acquiescence and acceptance. Regardless of their personal perspective, many will be faced with the traditional […]
Adhere to Best Practices, Follow Guidelines, and Write for Your Audience By Peter Lyle DeHaan, PhD Consider this: “ABC Company, a strategic provider of advanced business technology applications to facilitate organizational utilization of game-changing convergent networks, announced today the release of its unprecedented Widgetizer solution, which is guaranteed to revolutionize existing technological infrastructures overnight.” This is […]